Founder · Engineer · Chronic builder

I build things people actually want to use.

I’m Ali, Founder & CEO of Sidekick Technologies Incorporated and a former Microsoft and Meta engineer. I design and build useful AI products, then help teams learn how to do the same.

Experience includes
Microsoft
Meta
Sidekick AI
Building products from zero to live

Strategy is useful.
Shipping is better.

I work across product thinking, design, engineering, and AI to close the gap between an idea that sounds good and a product that feels inevitable.

Built to be used,
not just admired.

Independent products designed, engineered, and shipped end to end.

Sidekick AI homepage
01AI product and automation platform

Sidekick AI

A business operator that works where teams already work.

A multi agent platform that connects business tools, handles real workflows, and gives every client a dedicated AI operator through Telegram and Slack.

  • AI agents
  • Next.js
  • Integrations
  • Product systems
Explore Sidekick AI
Bits & Bonds homepage
02Consumer finance product

Bits & Bonds

Canadian money tools that explain the answer.

A growing finance platform with calculators, comparison tools, and plain English guides built to turn intimidating money questions into confident decisions.

  • Product design
  • Financial tools
  • SEO
  • Content systems
Visit Bits & Bonds
MatchGuide city selection screen
03Travel and event platform

MatchGuide

A local field guide for the world’s biggest tournament.

An offline friendly guide for World Cup visitors in Canada, covering food, transit, stadium essentials, and the local knowledge generic travel sites miss.

  • PWA
  • Travel UX
  • Mobile first
  • Next.js
Open MatchGuide
AI Slop Hub community feed
04Community experiment

AI Slop Hub

The internet needed a quality control department.

A playful community product where people submit AI generated content, score it, roast it, and send the most legendary failures to a hall of shame.

  • Community
  • AI scoring
  • Supabase
  • Internet culture
Judge the slop

Bring me the messy,
important problem.

I bring senior engineering judgment, product taste, and the ability to get from conversation to working software.

01

AI product engineering

From a rough idea to a polished product people can use. I design the system, build the experience, connect the tools, and ship it.

  • Product architecture
  • Full stack development
  • AI agents and workflows
02

Engineering workshops

Practical sessions that help engineering teams use AI to move faster without sacrificing judgment, quality, or ownership.

  • Hands on team training
  • AI development workflows
  • Leadership strategy sessions
03

Product strategy

Clear thinking for founders and leaders deciding what to build, what to automate, and where AI creates genuine leverage.

  • Opportunity mapping
  • Technical direction
  • Build versus buy decisions

Have a project, team, or idea that needs momentum?

Tell me what you’re building

Engineer by training.
Builder by instinct.

I’m the Founder & CEO of Sidekick Technologies Incorporated. I’ve also worked inside Microsoft and Meta, taught engineering teams how to use AI, and built products across finance, travel, automation, and internet culture.

The common thread is simple: I like difficult problems, clear interfaces, and the moment something finally works in the hands of a real person.

I’m especially useful when a project needs someone who can move between the big idea and the smallest implementation detail without losing either.

Free mentorship for people finding their way into tech.

I had to figure out the early part of my career the hard way. If a conversation can make yours a little clearer, I’m happy to help.